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Time is running out to become compliant:
On December 31, 2024
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On December 8, 2023, the new regulation (EU) 2021/2117 comes into force, which brings the labeling of wine closer to the labeling of all other food products, and will apply to all wines produced and bottled after that date.
Benefits
Create compliant e-labels in minutes, not hours. Time is money, and we save you both.
Simple Compliance
Effortlessly meet all new EU wine label requirements with just a few clicks.
Affordable Subscription
Don’t break the bank—our yearly subscription offers maximum value at a minimal cost.
Speed and Efficiency
Create compliant e-labels in minutes, not hours. Time is money, and we save you both.
Multilingual Support
Automatically translate your e-label into 24 official EU languages. No additional work is needed.
Easy Edits
Effortlessly meet all new EU wine label requirements with just a few clicks.
Flexible Redirects
Option to redirect your QR code to any URL, giving you complete control over the experience.
No Tech Skills Required
Our platform is designed for everyone—no technical expertise is needed to get started.
365/7/24 availability
We guarantee our service is always available.
No risk
30 Day money-back guarantee, no questions asked.
Why US?
Wine insiders, tech and marketing experts powering next-gen labeling: click to meet the team
Ivan Kovacevic
COO and co-founder
Dario Drmac
CEO and co-founder
How it works
We have answers to all your questions
Winemaker gathers and organizes data
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Winemaker uploads the wine info
The wine’s e-label web page and QR code are created
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The QR code is downloaded and sent to the wine label producer
QR code is printed on the label
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The end consumer scans the QR Code on the Bottle to visit the e-label website
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Winemaker gathers and organizes data
2
Winemaker uploads the wine info
3
The wine’s e-label web page and QR code are created
4
The QR code is downloaded and sent to the wine label producer
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QR code is printed with the label
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The end consumer scans the QR Code on the Bottle to visit the e-label website
120 sec video
Why You Need E-Labels Now and How Craft Technology Helps
Everything you need too know about Craft Technology e-label in 120 seconds and why you need to get comppliant with EU regulations as soon as possbile.
Plans
Craft Technology e-Label plans
e-label 10
€90 per year
- Up to 10 e-labels per year
- Simple wine label editor
- Bulk upload
- Scan analytics dashboard
- Dynamic QR codes
- Automatic language translation
- E-labels available in various formats
- Data export
- 30 day money back guarantee
e-label 30
€190 per year
- Up to 30 e-labels per year
- Simple wine label editor
- Bulk upload
- Scan analytics dashboard
- Dynamic QR codes
- Automatic language translation
- E-labels available in various formats
- Data export
- 30 day money back guarantee
e-label 50
€290 per year
- Up to 50 e-labels per year
- Simple wine label editor
- Bulk upload
- Scan analytics dashboard
- Dynamic QR codes
- Automatic language translation
- E-labels available in various formats
- Data export
- 30 day money back guarantee
Contact us 🙂
e-label 100
€390 per year
- Up to 100 e-labels per year
- Simple wine label editor
- Bulk upload
- Scan analytics dashboard
- Dynamic QR codes
- Automatic language translation
- E-labels available in various formats
- Data export
- 30 day money back guarantee
Testimonial
What they’re saying
Craft Technology was instrumental in quickly and easily solving our challenge of creating electronic labels. Although we faced many unknowns, the team at Craft Technology provided us with detailed and clear explanations about the importance of the new EU legislation, the key aspects we needed to pay attention to, and the steps necessary to meet all the set parameters.
Damir Josić, Josić WineryCroatia
I am finally able to access and manage orders from my webshop and tasting room from one place, by using marketplace and Point of sale modules of Craft technologies respectively.
Matthias Kroen Founder Groszer Wine
We were confronted with the pressing need to comply with the latest EU regulations regarding electronic labelling for our wine bottles, with limited time to navigate this intricate landscape. Craft Technology simplified the complex task at hand and surpassed our expectations. Their insights into the key parameters and their step-by-step guidance were instrumental in helping us meet all the requisite standards
Rapuzzi Ivan, Ronchi di Cialla wineryItaly
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Craft Technology was instrumental in quickly and easily solving our challenge of creating electronic labels. Although we faced many unknowns, the team at Craft Technology provided us with detailed and clear explanations about the importance of the new EU legislation, the key aspects we needed to pay attention to, and the steps necessary to meet all the set parameters.
Damir Josić, Josić WineryCroatia
We were confronted with the pressing need to comply with the latest EU regulations regarding electronic labelling for our wine bottles, with limited time to navigate this intricate landscape. Craft Technology simplified the complex task at hand and surpassed our expectations. Their insights into the key parameters and their step-by-step guidance were instrumental in helping us meet all the requisite standards
Rapuzzi Ivan, Ronchi di Cialla wineryItaly
Due to the extensive scope of our work, we didn’t have the opportunity to dedicate time to this project in a timely manner, but the team from Craft Technology stepped in to help and efficiently managed the data entry process.
Our experience working with them was exceptionally positive and far simpler than we expected.
We highly recommend Craft Technology to anyone looking for a reliable partner in technological solutions. Their support and expertise are immensely appreciated.
Matthias Kroen, Groszer WineAustria
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Frequently Asked Questions
Craft Technology is an advanced software designed for individuals and businesses involved in the production and distribution of craft goods like wine, craft beer, and olive oil.The core features of Craft Technology are its Point-of-Sale (POS) system, Webshop, and Loyalty club. All these elements integrate with a Customer Relationship Management (CRM) system, which gathers and organizes important information about producers, distributors, customers, and the products themselves. This data includes details like what customers are buying, where they’re located, and their product preferences.
What is the difference between Craft Technology and Craft Technology e-label?
Craft Technology e-label is a standalone SAAS product that enables winemakers to easily comply to new legislation.
There are too many options in the market; it’s overwhelming. Why should I choose Craft Technology?
Craft Technology stands out for its simplicity, industry-focused features, and dedication to customer success. Our platform is specifically tailored for wineries and craft breweries ensuring you get the most relevant tools.
Can I implement e-labels within my own website?
Implementing e-labels on your own website requires thorough research of regulations, a significant investment in programming and development, and monitoring regulatory changes to ensure continuous compliance for your business. Each e-label should have a unique QR code linked to a specific wine bottle, specifying the year and volume.
For example, the same wine of the same year in 0.75 and 1-liter bottles will have different QR codes. These codes and associated links must remain active until the last bottle of that wine is available on the market, which could be 10-15 years. The e-label for each wine must be available in all 24 official languages of the European Union or translated into the language of the country where the wine is sold. It’s important to note that common user tracking tools such as Google Analytics or Google Fonts should not be used. Additionally, marketing or any other promotional messages should not appear on e-labels.
To ensure complete elimination of tracking, it is recommended to set up e-labels on a separate hosting compared to the regular website and online store, which is financially a significantly more expensive option.
Yes, generate a QR code for physical labels, and after obtaining laboratory analysis, feel free to fill in all the fields necessary for generating e-labels. This is one of the important features of dynamic codes.
No problem. Links from our software can be easily redirected to another software without any charge. In the new software, all your labels from previous vintages will be available for users and regulatory authorities to view. You continue to generate new e-labels on the newly selected platform.
Want to know more?
Have more questions? Contact us so we here to help
