| Real Experts. Real Faces. Proudly Standing Behind Our Tech | Simple compliance | Made by industry experts | 24/7/365 availability |
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| Real Experts. Real Faces. Proudly Standing Behind Our Tech | Simple compliance | Made by industry experts | 24/7/365 availability |
All about their passion for wine, beer, marketing and technology but above all else, all about helping the community of craft producers to grow their business.
All about their passion for wine, beer, marketing and technology but above all else, all about helping the community of craft producers to grow their business.
Their idea? Allow winemakers and craft beer producers to focus on making great wine and beer while they handle the tech and marketing side to help them sell it and grow their businesses.
Dario is a marketing and digital transformation expert with over 15 years of experience in marketing agencies and corporations. He ran the digital department of the country’s biggest marketing agency, serving clients from almost every industry. His knack for harnessing technology became evident when he spearheaded a digital transformation project for a bank, enabling customers to handle their banking without ever stepping inside a physical branch.
Dario isn’t just any wine enthusiast. He once owned a popular wine bar in the city. Later, he shifted his focus to selling wine online and telling stories about winemakers and their craft. That’s how Wine&more, a platform that produces content and distributes wine across Europe and the USA, was born. He is also the founder of a wine distribution company that serves as a logistics provider for Wine&more, restaurants, and bars.
Facilitated the sale of over 50,000 bottles of wine via digital platforms.
Successfully generated 75,000 leads for banking projects
Successfully launched 15 enduring online platforms that have thrived for years.
Ivan, on the other hand, is a tech enthusiast and marketing pro. His expertise spans content, commerce, marketing, and technology. He once led the digital marketing department of the largest holding company in Croatia, which boasts 60,000 employees and focuses on retail and food production. Starting from scratch, he grew a digital team of nearly 100 people across 5 countries, overseeing Omnichannel, e-commerce, and various digital projects.
Later, he joined Grey alongside Dario, a global marketing agency, where he headed the digital marketing and transformation department. He then ascended to the role of Chief Marketing Officer at Sofascore, a live score company reaching almost 30 million monthly active users globally. There, he led the user acquisition, brand, partnerships, and sales teams across Europe, Asia, and Latin America. And his favorite drink? Craft beer. He’s passionate about helping brewers concentrate on their craft without getting overwhelmed by tech and marketing.
Number of monthly active users of online projects (e-commerce, SAAS, media) in which Ivan was involved in a managerial role.
Revenue growth for Sofascore, one of the leading global live sports apps, where Ivan was CMO, focused on sales, customer acquisition, partnerships and branding. Ivan managed a team of 40+ people in different locations around the world.
Number of employees of the largest holding company in the region where Ivan was the person in charge of digital marketing focusing on e-commerce, marketing emerging technologies and omnichannel projects
While there was no shortage of technological solutions, very few catered to the wine or craft beer niches. Rather than being disheartened, they identified an opportunity to craft a solution for winemakers, craft beer producers, and their distributors that would bridge this gap.
Their answer was Craft Technology, a SAAS platform designed for winemakers and brewers that would enable them to grow their businesses using tailor-made technology so. One of their initial offerings is the “Craft Technology e-label,” helping winemakers adhere to new European regulations about displaying product info online.
The official launch of the Craft Technology SAAS is slated for 2024. In the interim, they launched the Craft Technology e-label tool in Autumn 2023 in response to new EU compliance requirements for winemakers. It was warmly received, garnering praise from winemakers who adopted it immediately. Now, they’re preparing for the rollout of Craft Technology flagship SAAS product for 2024. For Dario, Ivan, and Dubravko, it goes beyond mere business.
