Frequently Asked Questions
Craft Technology
What is Craft Technology?
Craft Technology is an advanced software designed for individuals and businesses involved in the production and distribution of craft goods like wine, craft beer, and olive oil.The core features of Craft Technology are its Point-of-Sale (POS) system, Webshop, and Loyalty club. All these elements integrate with a Customer Relationship Management (CRM) system, which gathers and organizes important information about producers, distributors, customers, and the products themselves. This data includes details like what customers are buying, where they’re located, and their product preferences.
What is the difference between Craft Technology and Craft Technology e-label?
Crat Technology e-label is a standalone SAAS product that enables winemakers to easily comply to new legislation.
Who is the Craft Technology SAAS solution for?
Craft technology is made for Winemakers, Craft beer makers, Olive oil makers and craft producers in general and their distributors.
When will Craft Technology be available?
We are expected to launch in late 2024.
I don’t see the pricing info? How much will the software cost?
Pricing information will be provided as soon as it becomes available in early 2024. All users of Craft Technology e-label solution will receive early bird discounts and special offers.
Frequently Asked Questions Craft Technology e-label
Understand the new EU laws and requirements:
The EU laws and regulations are so complex and ever-changing. How can I stay updated?
Craft Technology provides a comprehensive guide and regular updates about EU laws, ensuring you always have the latest and most accurate information at your fingertips.
Where can I get an updated and reliable source of these laws?
We will update our users on legislative changes as soon as they happen. You will be the first to know.
I don’t have the legal background to understand these terminologies. What can I do?
No worries! We break down complex legal jargon into simple, easy-to-understand language within our platform.
Will the laws change again soon after I make the necessary changes?
EU laws can change, but with Craft Technology e-label, you’re always a step ahead. Our team constantly monitors for changes, ensuring you’re always compliant.
How do these laws differ from other regions/countries I export to?
Craft Technology e-label covers the legislative for EU. This applies to all 24 EU countries.
How do I manage the immense volume of SKUs that need to be added?
Our platform supports bulk uploads and a streamlined process to manage high volumes of SKUs efficiently.
I need to print the QR code first but might need to update or change the information later. How can I do this without having to reprint the QR code?
Our dynamic QR codes allow you to update information without reprinting. Simply modify the data in our system, and the QR code remains the same!
How do I collate all the data from different sources?
We can consolidate and upload all the information for you (this is additional service that we provide)
What if I miss out on some crucial piece of information?
Our system provides prompts and checks to ensure all critical data fields are filled out, reducing chances of omission.
Choose a technology solution:
How do I ensure that the team behind the SAAS solution has genuine industry expertise?
Craft Technology is built by industry veterans from the winemaking, technology, and marketing sectors (aditional info – about us page). Our unique blend of expertise ensures you get a solution tailored to the industry’s needs.
How do I know which SAAS solution is reliable and secure?
We prioritize security and reliability in our system. Our platform undergoes regular security audits, and our uptime history speaks for our commitment to reliability.
There are too many options in the market; it’s overwhelming. Why should I choose Craft Technology?
Craft Technology stands out for its simplicity, industry-focused features, and dedication to customer success. Our platform is specifically tailored for wineries and craft breweries ensuring you get the most relevant tools.
Will the technology solution be compatible with my existing systems?
We provide support for integrations with 3rd pary systems, however, based on our experience bulk upload feature should be enough for 99% of cases.
Is the solution scalable for future needs?
Absolutely! As your winery grows and expands, our platform can scale alongside to meet all your evolving requirements. There are several packages available including an enterprise solution. As an added bonus you will be granted early access to our Craft Technology SAAS solution when it becomes available.
Implement the technology solution:
I don’t have an in-house IT team to handle this. What should I do?
No worries! Our team provides complete onboarding and support. No integrations are necessary. We’re here to guide you every step of the way.
What if the QR code doesn’t scan properly?
Our QR codes are designed to be flawless and easily scannable. However, if you encounter any issues, our support team is on standby to assist immediately.
How do I ensure that the website is mobile-friendly and easy to navigate?
All websites generated through Craft Technology are optimized for mobile devices, ensuring a seamless experience for end-users.
I’m concerned about the website’s uptime and reliability.
We understand the importance of consistent uptime. Our platform boasts a 99.9% uptime, ensuring your labels are always accessible to customers.
By using Craft Technology e-label you can have a 100% certainty that you are 100% compliant with the law regardless of changes that might occur in the future. The law states that you are prohibited from collecting personally identifiable information or display marketing content alongside mandatory information that the law requires.
Can I implement e-labels within my own website?
Implementing e-labels on your own website requires thorough research of regulations, a significant investment in programming and development, and monitoring regulatory changes to ensure continuous compliance for your business. Each e-label should have a unique QR code linked to a specific wine bottle, specifying the year and volume. For example, the same wine of the same year in 0.75 and 1-liter bottles will have different QR codes. These codes and associated links must remain active until the last bottle of that wine is available on the market, which could be 10-15 years. The e-label for each wine must be available in all 24 official languages of the European Union or translated into the language of the country where the wine is sold. It’s important to note that common user tracking tools such as Google Analytics or Google Fonts should not be used. Additionally, marketing or any other promotional messages should not appear on e-labels. To ensure complete elimination of tracking, it is recommended to set up e-labels on a separate hosting compared to the regular website and online store, which is financially a significantly more expensive option.
Since when are winemakers required to implement e-labels and make changes to physical labels?
As of December 8, 2023, all wines intended for sale within the European Union must comply with the new EU wine labeling regulations. This means that any wine receiving approval for market release after December 8 must meet the criteria for correct labeling.
Yes, generate a QR code for physical labels, and after obtaining laboratory analysis, feel free to fill in all the fields necessary for generating e-labels. This is one of the important features of dynamic codes.
How long must the e-label for a specific wine remain active?
The e-label must be available online for users and regulatory authorities to review as long as the wine is present on the market in any EU country where it is sold.
No problem. Links from our software can be easily redirected to another software without any charge. In the new software, all your labels from previous vintages will be available for users and regulatory authorities to view. You continue to generate new e-labels on the newly selected platform.
Who will oversee the implementation of this regulation?
For each country within the EU, the responsible authority within that country will oversee the implementation of the regulation.
You can conduct the analysis in certified laboratories. We have compiled a list of all laboratories in Croatia, listed on the pages of the Ministry of Agriculture, which should offer winemakers the possibility of additional analyses to comply with the new EU regulations. We are currently compiling a list of all certified laboratories in EU and abroad. Send us an email at info@craft-technology.com, and we will provide you with the list. You will also find it on our website along with relevant details as soon as we gather all the informations.
In how many languages should I translate the e-label?
The e-label needs to be translated into the language of the EU member state or the market where you sell the wine. If you only sell in your own country, the e-label should be generated in your official language. However, if your wine is expected to be sold in another EU market in the near future, that language must also be supported. To facilitate this process, we have automated the translation process, making your e-labels available in all 24 official languages of the European Union. Translation into numerous other foreign languages is also available, all with the aim of providing a better user experience for potential buyers.
Do European Union regulations for wine labeling apply to alcoholic beverages and beer?
Currently, EU regulations only apply to wine. However, breweries have been listing nutritional values and ingredient lists on their products for several years now. According to announcements, there is a possibility that the same regulations will officially begin to apply to other alcoholic products.
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