In recent decades, the global landscape of business and technology has witnessed a paradigm shift with the integration of Quick Response (QR) codes. These two-dimensional barcodes have not only streamlined processes but have also enhanced consumer engagement across various sectors.

One industry where the transformative power of QR codes is profoundly evident is the wine industry. Embracing QR codes in wine labeling and e-labeling is no longer a trend, it’s a necessity.

This article explores the role of QR codes, their relevance in complying with new EU wine labeling regulations, and the specific advantages they offer in the context of wine labeling.

The advantages of QR codes in wine labeling

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Photo: QR code example

Wineries are choosing QR codes for compliance due to these significant benefits:

 

Find the simple way to comply with wine label regulations with our easy-to-follow guide!

The role of QR codes in complying with new EU regulations?

The EU has consistently emphasized the importance of transparent information for consumers. In response to this, the EU has introduced new labeling wine regulations governing the labeling of products, including wines.

QR codes have emerged as a practical solution to meet these requirements efficiently and effectively. According to EU regulations, wine producers are mandated to provide detailed information about their products. QR codes enable producers to present this information comprehensively without cluttering the label. 

This dynamic method ensures that consumers can access all necessary details about the product by simply scanning the QR code with their smartphones.

Are QR codes safe to use?

QR codes are safe to use, provided that they are generated properly and used in appropriate settings. The level of security they provide depends on several factors, such as:

QR codes have revolutionized the way we interact with information, businesses, and services, and have become a ubiquitous part of our daily lives. They have found their way into various applications, including contactless payments, restaurant menus, and event tickets.

When to use QR codes

When not to use QR codes

Evaluating QR code safety measures

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Photo: QR code scanning

Craft Technology complies with all security criteria when handling data collection. After scanning the QR code, consumers see only the information required by the EU regulation on wine products.

Find the simple way to comply with wine label regulations with our easy-to-follow guide!

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